Daemon is a rapper, songwriter, performer, and producer from St. Louis, whose music has been featured in political events, Xbox games, Netflix shows, and ads, and includes collaborations with artists like Killer Mike, Trackstar the DJ, and DJ Shadow. Euphonic is his debut album.
Rebellious evolution, the album’s overarching theme, felt a little abstract at first, I admit. It suggested a sense of continuous change through struggle, but how to visualise that wasn’t immediately clear. Then I listened to the music, soaked up the lyrics, and, as I jiggled to the rhythm, the visuals began to take shape.
Euphonic is an emotional rollercoaster, shifting between good and evil, bliss and sorrow, confidence and vulnerability across its songs. Yet what stood out most to me was the feeling of being on top of the world—literally—inspired by the hyped-up lead single and my favourite track, “Megalodon.”
That’s when the image of a hand emerging from the Earth came to me, and it struck a chord with Dae early on. As the concept evolved, it became more visceral: the hand grew more organic, more alive, as if summoned from the Earth’s entrails, holding Dae in the spotlight—focused, reflective, with a hint of something darker lurking behind.
Euphonic is a special album, the culmination of years of dedication and passion poured into his music. But don’t take my word for it—give it a spin.
Info
- Client: Daemon
- Design: Sam “Grills” McConnell
- Photography: Leon Henderson
- Type: Commission
- Year: 2024
- Daemon – Euphonic